Since day one, we’ve always envisioned our brand to be for the underdogs, by the underdogs. The FRSTPLCRS shirt is made to remind us to stay hungry and strive to excel across the plains we walk on. There’s doing things, and then there’s doing things right - this makes all the difference in the world. 

FRSTPLCRS is a call to your vision and to follow through. Achieve beyond any form of recognition, but rather excel in the journey. The race is a race against yourself, when you realize your best opponent is yourself and exceed your own expectations, then your place is secured. No amount of accolades and no amount of criticism can tell you how it feels to take and own your spot in the world. As for the design and concept behind the layout, its a mix of simple catchy-ness and awkward distraction, we took off the vowels.MAKE NO SPACE FOR MEDIOCRITY, vowels are mediocre, hahaha. No half-naked ladies with tattoos and guns, no box logos, no obnoxious statements. Just a simple message reminding Manila to keep on pushing. 

SECURE YOUR SPOT, STAY GETTING IT.

PHOTOS: Danee Coromina
VIDEO: Otto Feraren
MUSIC: B-Roc (Turbulence Productions)

Models: Dean Africa [SDFK] and B-roc [Soulfiesta]

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